CIM CEO Forum 2020 - January

Top Sri Lankan marketers and CEOs shared knowledge and expertise on the future of marketing and the value of data in the digital age at the recently held Chartered Institute of Marketing (CIM)s CEO breakfast forum in Colombo. The forum focused on ‘Is Data the New Oil?’ where advertising magnet Neela Marikkar, shared global trends and marketing shifts in the digital backdrop. The panel discussion which followed was moderated by founding Editor of the Financial Times, Nisthar Cassim. The panel consisted of industry figures including Kapruka Founder Mr.Dulith Herath, Ms.Neela Marikkar, and Colombo Creative Executive Director Dr.Miuru Jayaweera who shared their views on the topic.