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CIM qualification awareness session was conducted for Marketing and Sales staff on 5 December 2014, the presenter was Mr. G. S. Sylvester.
University of Sri Jayewardenepura
CIM qualification awareness session was conducted in November 2014. Over 200 undergraduates attended.
A tutor workshop to enhance the knowledge of the lecturers on the new syllabus was conducted by Mr. Ian Marshall, Head of International Relations, CIM UK on 5 November 2014 at the Cinnamon Lakeside Hotel. 40 tutors participated at the workshop.
14th Annual Conference
The 14th Annual Conference “Strategy to Execution” was held on 30 September and 1 October 2014 -at Waters Edge, Colombo.
Marketing is all about new strategies and how to execute in a timely manner is crucial to any marketer, therefore the topic was highly relevant to the attendees. There were about 350 attendees for the event and it was well appreciated by the participants. Prof. Jochen Wirtz was the Keynote speaker. Jochen Wirtz is a Professor of Marketing at the National University of Singapore (NUS), a member of NUS Teaching Academy, and an International Fellow of the Service Research Center at Karlstad University, Sweden. Insights to Marketing were shared by other prominent speakers as well.
CIM qualification awareness session was conducted for staff at HSBC DHPL on 26 September 2014. Information was shared with over 75 staff members.
Dharmaraja College Kandy
A career guidance seminar was conducted at Dharmaraja College on 11 September 2014 for AL Students, Mr. G. S. Sylvester, Senior Lecturer of CIM was the speaker at the event. The event was organised by the Kandy Past Pupil’s Association. Nearly 600 students from schools in and around Kandy were present at the event.
University of Colombo
CIM qualification awareness session was conducted at the Faculty of Management & Finance on 22 August 2014. Approximately 300 undergraduates attended.
MIG Retail conference
CIM Sri Lanka held a successful MIG Retail conference on 15 August 2014 with approximately 250 participants at Hilton Colombo under the topic “Ignite the Magic in Retail” How retailers should adapt to changes and focus on rapid changing environment to improve on their marketing strategies was discussed. Keynote speaker was the prominent entrepreneur Mr. Ranjit Page and comprised of other speakers from different professional backgrounds.
St Bridget’s Convent
A career guidance seminar was conducted at the annual commerce day held at St Bridget’s Convent on 14 July 2014 for AL students. Nearly 500 students from many schools around Colombo were present at the event. Mr G. S. Sylvester, Senior Lecturer of CIM was the speaker at the event.
Annual Graduation and Membership Investiture
The Annual Graduation Ceremony and Membership Investiture, was held on 11 July 2014 at the Kingsbury Hotel Colombo. Prof. A K W Jayawardane, Vice Chancellor, University of Moratuwa graced the occasion as the Guest of Honour. Ninety five graduates received their Postgraduate diplomas and forty three new members (MCIM) were inducted. Twenty three Sri Lankan prize winners including three best stage prizes for the Professional Certificate in Marketing and the Professional Postgraduate Diploma stage in recognition for their achievement at the examinations in 2013. 13 senior CIM lectures were felicitated at this ceremony in recognition of their service to CIM.