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CIM (The Chartered Institute of Marketing) is the world's largest and most prestigious professional body for marketing. CIM Sri Lanka Region is the fastest growing CIM body which serves over 3,000 studying members and 1,000 members, aiding them to elevate themselves in their professional careers while creating value and fostering excellence in Sri Lanka's business landscape by harnessing marketing knowledge and building world class competencies.

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The Student Committee of the Chartered Institute of Marketing Sri Lanka 2016 ends on a high note

CIM SL team

01/03/2017

The Student Committee of the Chartered Institute of Marketing Sri Lanka 2016 ends on a high note

A promising journey by the CIM SL Student Committee

A fruitful journey of success by the student committee of the Chartered Institute of Marketing (CIM) Sri Lanka 2016, brings down the curtain winding up the year on a high note. The committee was inaugurated on the 17th of February 2016 at the CIM Sri Lanka Office, Colombo 03. Winding back on a prosperous 2016, the Student Committee of the Chartered Institute of Marketing, went beyond boundaries in collaborating and bringing together all CIM students across the country and offered a knowledge sharing experience followed by fun and excitement through various successful projects.

Under the leadership of Malithi Herath, the energetic forward thinking marketer’s pulled off three successful events, elevating the marketing fraternity in Sri Lanka. “Kavum Kokis” – Avurudhu with a twist, was the first on the agenda. The CIM Future Marketers Conference 2016 was the succeeding event, which kicked off in style at the Hilton Colombo Residence for the fifth consecutive year on the 10th of September 2016. “Branding in the Digital Era” being the topic on role, sowed the seeds of success as the tickets were sold out prior to the event. Five different industry experts with tons of experience took the center stage and inspired the budding marketers through provoking dialogues, driving the next generation of marketing in Sri Lanka.

With successful events on the cards, the committee winded up with the third and final event - a social initiative under the theme “SMILE” by visiting Ketewela Kanishta Vidyalaya located in the Kurunegela district. ‘SMILE’ reached its ultimate success on the 29th of October 2016, when the 19 member squad touched the hearts of the pupils with their epic generosity as the team entertained the children by getting them actively involved in fun filled activities and also shared practical business and marketing knowledge and insights which will benefit them in future. The Committee provided wall paint and basic necessities for day to day activities of the school and also painted 50 desks and chairs to enhance the appearance of the classrooms.

The president of the CIM Sri Lanka student committee 2016, Malithi Herath shared her views on her journey with the committee “It was indeed a great pleasure and an amazing experience to represent the CIM student marketing professionals of Sri Lanka. The committee members played a vital role working as a team on all three projects delivering beyond expectations for an efficacious 2016. My heartfelt thank you to Mr. Sanjika Perera (Immediate past Chair), Mr. Sumudu Thanthirigoda (Head of Education for 2015-16), Mr. Mr. G.S Sylvester (Advisor to the Student Committee), Ms. Onalie Dissanayake (Manager - Education Services), Sandamali Silva (Assistant Manager – Education Services) and the CIM office staff led by Major General Udeni Munasinghe for the valuable help and great support. A special thanks to the Vice President, CIM Sri Lanka student committee, Fazle Fyzer who had been an absolute tower of strength throughout the journey. An year crowned with success, the Student Committee of the Chartered Institute of Marketing Sri Lanka 2016 blows the whistle on and wishes the upcoming committeefor a flourishing 2017.”

Mr Sumudu Thanthrigoda (Head of Education for 2015-16, CIM Sri Lanka) also shared his views on the committee of 2016. “We had a fruitful year and we are proud of all the hard work and effort put together by this year's student committee. With a successful 2016, I have no doubt in seeing the future committees continuing to raise the bars!”

Mr. G.S Sylvester (Advisor to the Student Committee) went on to share his thoughts “This year’s committee was a diligent group of individuals, who shared a common aim of driving the CIM student marketing professionals to greater heights. A splendid performance by Malithi and her team”

CIM Sri Lanka is the first International branch of CIM UK and is proud to claim the largest membership outside the UK. CIM Sri Lanka has always campaigned for high professional standards, greater recognition for the Profession and Marketing excellence in Sri Lanka through education, training and development.

CIM Sri Lanka heralds 2017 with Talking Point series on Marketing Insights

CIM Sri Lanka heralds 2017 with Talking Point series on Marketing Insights

The Chartered Institute of Marketing (CIM) Sri Lanka held its inaugural Talking Point Programme for the New Year titled ‘Insights for Marketing in 2017’ in January at the Union Ballroom, Hilton Colombo Residences

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CIM Sri Lanka heralds 2017 with Talking Point series on Marketing Insights

CIM Sri Lanka heralds 2017 with Talking Point series on Marketing Insights

23/02/2017

CIM Sri Lanka heralds 2017 with Talking Point series on Marketing Insights

CIM Sri Lanka heralds 2017 with Talking Point series on Marketing Insights

The Chartered Institute of Marketing (CIM) Sri Lanka held its inaugural Talking Point Programme for the New Year titled ‘Insights for Marketing in 2017’ in January at the Union Ballroom, Hilton Colombo Residences.

With an aim to appraise participants on the marketing trends of 2016 and navigating through what is forecast for 2017, the vibrant panel also discussed maintaining best practices and ways in which to support a company’s future strategic direction.

The event brought together corporate leaders, professionals and marketers, presenting insights on how marketing has evolved in 2016 and the unique challenges shaping 2017.

The panel consisted of Roshani Fernando, COO, Quantum Consumer Solutions, Shiran Fernando, Lead Economist and Senior Product Head Frontier Research, Himalee Madurasinghe, Chief Executive LMRB, and Erosha Tennakoon, Director at MindShare, Group M. The panel discussion was moderated by Makshoodh Meerasaibu,Marketing Director, Home Care, Foods/Refreshment & Pureit, Unilever Sri Lanka.

Presenting an overview of the Sri Lankan economy, Shiran Fernando discussed the ‘Macro Insights for 2017’ with a detailed outlook on interest rates and currency trends while identifying key factors to watch out for during the new year.

“The last two years there shows some stability and assurance in the markets. There are many key reasons to be positive and at the end of 2017 the economy could be much better,” he noted. However, Fernando cautioned the need to be prepared for external risks which could derail stability and to expect some domestic bumps.

Addressing those present, Roshani Fernando explained on ‘Insights from a psychographic lens of the Sri Lankan Household’ which described five different psychographic profiles that exist across Sri Lankan households. She presented valuable qualitative information in understanding the country’s divergent households and ‘keys to unlock opportunities to look at consumers differently.’

Himalee Madurasinghe, outlined insights on ‘Emerging patterns of Consumer behaviour and Lifestyles’. Citing a wealth of data from branded products over three decades and numerous surveys she explained ‘how the household income has shifted over time and doubled from 2009-2016.’

Madursinghe emphasized on a series of opportunities for marketers in terms of durable goods due to lifestyle changes and increase in income in addition to the blurring lines between urban and rural.

“Changing consumer demographic and lifestyles have contributed to the growth of many sectors, where convenience options have increased. While urban and especially rural consumers now make very informed decisions, the need for two price tiers for the emerging segments due to market changes has arisen,” she opined.

Erosha Tennakoon, Director at MindShare, Group M Ltd spoke on ‘Emerging trends in the media and communication landscape in Sri Lanka’. She noted, “The consumer today is complex and demanding with many needs and wants portraying dynamic behavior. Communication should be personalized and interactive through adaptive methods.”

She urged marketers to seek integrated communication plans as they are a marriage of traditional and new media showcasing better results rather than using the streams in isolation.

A vibrant interactive discussion that followed the sessions presented the audience with further discerning thoughts in understanding and connecting with consumers in new and meaningful ways, in the current evolving and dynamic business environment.

The Chartered Institute of Marketing (CIM) UK is the world's largest professional body for marketing. CIM Sri Lanka is the first international branch of CIM UK comprising the largest number of members, both students and professional members. The regional institute has always campaigned for greater recognition and excellence in the marketing profession in Sri Lanka, through education, training, and professional development.

CIM SL participates at EDEX for the 11th consecutive year

Pathway towards a leading professional Marketing career

The Chartered Institute of Marketing, Sri Lanka participated at the EDEX Expo exhibition, Sri Lanka’s largest Education and Job fair held at the BMICH Colombo from 20th to 22nd January 2017

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CIM SL participates at EDEX for the 11th consecutive year

CIM Sri Lanka

17/02/2017

CIM SL participates at EDEX for the 11th consecutive year

Pathway towards a leading professional Marketing career

The Chartered Institute of Marketing, Sri Lanka participated at the EDEX Expo exhibition, Sri Lanka’s largest Education and Job fair held at the BMICH Colombo from 20th to 22nd January 2017. CIM participated at the exhibition for the 11th consecutive year with the objective of campaigning for greater recognition and excellence in the Marketing profession in Sri Lanka, through education, training, and professional development.

The Chartered Institute of Marketing is the world’s largest international professional marketing body. As the world’s largest organization for professional marketers, CIM has a global reputation and its qualifications are recognized worldwide. CIM Sri Lanka is the first international branch of CIM UK comprising the largest number of members, both professional and students of CIM outside the UK.

Ms. Dilini Rathnayake, Head of Education of Chartered Institute of Marketing, Sri Lanka, said, “The strategic focus for this year is to further grow the student and membership base by strengthening the CIM value proposition and develop competencies, share knowledge and guide the students and the members towards a prospective career. Participating at the Edex Education exhibition provides us a platform to interact with prospective candidates and shape their future by educating them about this much valued qualification”

She further stated, “With the constant changes in the business environment, technology and social media, it is necessary for marketers to be prepared to respond to these inevitable changes and challenges. As the leading professional body for Marketing, CIM has always delivered world class support to equip marketers with knowledge, tools and networking opportunities necessary for marketers to excel in their profession”

Following extensive research, with marketing professionals and the wider business community, CIM has launched a portfolio of module based qualifications to reflect the market need for flexible bite sized learning for today’s professional marketer. The levels in CIM qualifications are; Foundation Certificate in Marketing, Certificate in Professional Marketing, Diploma in Professional Marketing and Professional Postgraduate Diploma in Marketing. These provide specialist professional knowledge and skills across many areas to align the organisation's activities and will enrich the learner with cutting edge business skills needed for today's competitive business environment.

The qualification portfolio is a comprehensive marketing and management qualification. CIM qualifications are studied in over 40 countries with members in over 120, providing international recognition and a competitive advantage to marketers and their employers by enabling marketers to keep up with the latest trends and stay ahead of the field. The qualifications are based on the Professional Marketing Competencies © which indicate the skills and competencies that industry want from marketers today. Marketers can study in a flexible manner taking individual modules or a full qualification through a choice of learning methods. With this portfolio of internationally recognised qualifications CIM will continue to be an active catalyst in shaping the future of Marketers in Sri Lanka.

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