Talking Point - May 2017
Speaker - Lawrence Chong, CEO at Consulus global innovation consultancy, Singapore
Talking Point programme was held on the 25 May 2017 at the Union Ballroom, Hilton Colombo Residences. The programme was titled ‘Marketing in the Age of Design and Disruption’- an overview of how marketing will innovate to remain effective and how brands are shaping and using experiences to influence end-users. The session also focused on the changing role of the marketer in a new age of design to create desire and change mindsets.